Spence Diamonds: Always Cut for Maximum Shimmer

Visibly Better Diamonds, Obviously Better Prices

Harvard Business School calls it “vertical integration,” however back when they were inventing it, Doug Spence, creator of Spence Diamonds, and Sean Jones, CEO of Spence Diamonds, called it “looking for the headwaters of the Nile.”.

Yes, Doug Spence and Sean Jones felt they were explorers like Burton and Speke, or Stanley and Livingstone, as they permeated the dark jungle of diamond wholesalers, brokers, representatives and consortiums trying to find the coveted “very first appearance” position.

It took Doug and Sean 11 years to make the position that would permit them to provide the world’s most gorgeous diamonds at the world’s most affordable cost.

This is possible only since our Spence diamond buyers are the very first to see the newly-cut diamonds every day. Put five hundred professional diamond buyers in a room full of diamonds and they’ll all pick specifically the very same stones. The very best diamonds go to the buyer who gets “very first appearance.”.

Below’s what it requires to win “very first appearance”:. 1: Always, constantly, constantly do specifically what you said you would do. This is exceptionally crucial when you’re asking consent to examine, get and transfer gems worth $850,000 an ounce. Spence won acceptance into the inner circle in simply 11 brief years, a record.

2: Be able to pay completely quickly. If you request for even 24 hours to pay, the cost increases. Due to the high cost of diamonds, time is rather actually money in the diamond-cutting business. The faster a diamond cutting house earns for their freshly-cut diamonds, the quicker they can reinvest that money in rough diamond crystals that need to be cut and polished.

3: Have a diamond buyer standing by at all times.

Spence is the only company willing to fulfill all 3 criteria.

If we had to provide a huge chain of jewelry shops in malls, we could not do it either. The bureaucracy of these huge companies - and the sheer volume of diamonds they require - makes it impossible for them to get diamonds like Spence Diamonds.

The Spence diamond buyer gets very first look at the freshly-cut diamonds every day, since Spence is the only company willing to offer a buyer who can pay on the spot. The diamonds we leave behind are sold to brokers who sell them to wholesalers who sell them to dealers who sell them to business diamond buyers who send them to their shops around the world. And each of the middlemen who touches the diamond adds a little markup.



Spence removes all these middlemen so you can get very first appearance diamonds at the lowest possible cost. (Quality for quality, our cost is usually 16 to 19 % better.).

Our several thousand prototype engagement rings are on display in each of our 7 brick-and-mortar showrooms. If each of these was solid gold with genuine diamonds, we ‘d have more than $112,000,000 bought stock and the lugging expenses would force us to raise our costs. We constructed a state-of -the-art manufacturing center that allows us to produce jewelry on demand.

Harvard calls it “just-in-time stock ” and “best vertical integration.”.

We call it “low overhead” and “no middlemen.” Our customers win.

Diamond Cut— the most crucial of the 4Cs:. The luster of a diamond will be figured out by its cut.

The science is remarkable: light is gathered with the table, then bounced from feature to facet within the diamond as though it were in a residence of mirrors. When all the light converges in the heart of the stone, it radiates outward with the crown facets in a quiet surge of scintillation. Twinkle. Sparkle. Radiance. Cut. Cut. Cut. Every diamond cutter understands the best ways to do this. The geometry isn’t really a secret, so do not be misinformed by all the embellishment about “master cutters” and other such nonsense. The simple reason that 99.71 percent of all diamonds are cut improperly is since diamonds are sold by weight and at $850,000 an ounce, there is effective temptation to fudge the alignment of the facets so that the completed diamond will be heavier. The diamonds that are cut appropriately are the ones whose natural shape makes it possible for the diamond cutter to optimize their weight without misaligning any facets.

And now you comprehend why Doug Spence and Sean Jones made it their life’s work to attain “very first appearance” position. The buyer who gets “very first appearance” at the freshly-cut diamonds will constantly pick the ones whose natural shape made it possible for them to be cut for optimum luster. And that, gentle reader, is the pedigree of every Spence diamond.

Every Spence diamond is cut correctly - for optimum glimmer - since Spence diamond buyers constantly get “very first appearance.”.

Founded in 1978, Spence Diamonds has retail locations throughout Canada in Vancouver, Calgary, Edmonton and Toronto. Spence Diamonds’ distinct technique to business allows its customers to freely try on countless different ring designs from their open jewelry displays, in an unwinded and non-intimidating environment. Through the company’s high degree of vertical integration, Spence Diamonds is proud to provide its customers the best possible value and the market’s most thorough guarantee. Even more information on Spence Diamonds, Canada’s biggest Canadian-owned diamond professional, can be discovered at spencediamonds.com.